Case Study #2
A prominent public official wanted to establish a stronger online presence and launch his public brand, including new affiliations with private sector firms after departing office.
Our work on behalf of the client established an online presence and launched the client’s public, professional brand. JWH Communications crafted public messaging, including media materials and website content, as well as overseeing website development and the establishment of a robust social media presence, targeting C-suite level executives, top tier media and influential public policy and political officials..
With an eye toward keeping the former public official’s profile top of mind among top tier media, prospective clients and former colleagues, Jennifer Harris launched a comprehensive strategic communications and personal branding campaign that reaches more than 22,000 contacts via regular e-newsletters; keeps the official top of mind in state, regional and national media through a strategic earned media effort; and, led the effort to build a highly active and engaged social network via LinkedIn, Facebook and Twitter.