Case Studies


Case Study #1- How do you break through the rhetoric in a highly charged and divisive political topic?

The Problem

Arizona’s highly controversial immigration law sparked new challenges in U.S./Mexico relations. On the eve of then-President Felipe Calderon’s state visit to the U.S., the media and public officials ratcheted up rhetoric that was detrimental to productive bilateral relations and business interests on both sides of the border.

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CASE STUDY #2 –  Public Official Needs an Online Strategy

The Problem

A prominent public official wanted to establish a stronger online presence and launch his public brand, including new affiliations with private sector firms after departing office.

 

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CASE STUDY #3 – How to Build Massive Support for Your Cause

The Problem

A health care client wanted to encourage private and public sector investment in prevention and wellness as a responsible means of addressing rising health care costs.

 

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